FOOD IN THE LOOP 國際海報設計競賽征集公告


“ 單一化和多元化不僅是不同的土地運用方式,也是思考和生活的方式。 ”

After facing the brief related to food intended as cultural and social topic, this year POSTERHEROES? talks about the whole food chain in its broader aspect. We believe that environmental sustainability should also involve the entire food’s life cycle and everyone (stakeholders) who takes part in it. That includes food’s production, transformation, conservation, transport and direct sell to the final consumer; making sure that every step is made without loosing resources. The consumer is the one who decides what to eat and consequently what the food system will have to produce. Hence we need to change our diet habits if we want to modify the entire system. The awareness of our personal food and nutritive choice will lead that change.


在將食品作為文化和社會元素研討之后,今年POSTERHEROES 將針對食品系統開展360度的討論。環境的可持續發展性必須關系到食品生命周期的每個環節和這其中所有的參與元素:從食物的生產,到加工,到保存,到運輸直到最終銷售給消費者,每個環節都需要盡量保持珍貴的食物資源。消費者確定了其飲食主題,因此也決定了食品系統產出的產品。改變系統需要改變個人的行為:這個改變必定基于對個人飲食和營養選擇的認知。


The hegemony of intensive farming and livestock have caused huge social, ethic and environmental debates: i.e. consideration for animals and ecosystem, workers’ rights defence and care of consumers health. At the same time the quick and silent spread of new sustainable practices opens the way to different behaviours and farming: i.e. food self-production, social agriculture, woofing organisations. What do you think are the most sustainable production practices of food? How is it possible to encourage alternative consuming behaviours that care about the origin of the food?

[01] 新的生產挑戰
密布的養殖和種植的優先權構成了深入的社會、道德和環境研討話題,從對動物和生態系統的尊重,到對工人的保護和消費者健康的維護。 同時,可持續性發展的新實踐正在快速和無聲無息地擴散,為不同的種植和文化勾畫了道路:從食品的自行生產,到社會農業,到益農客式的別樣旅行者 。 哪些是最具有可持續性發展的食品生產方法呢?怎樣可以鼓勵食品消費更注重來源地呢?


The market request for ready-to-eat, long-lasting meals has determined the actual food processing system. Frozen, long-lasting and freeze-dried meals are worldwide sold in supermarkets. The cultural and geographic peculiarities are completely lost. The transformation fakes and flattens out the appearance of the food that everybody eats. Food’s flaws disappear and it’s not that rare to get to the phenomena of sophistication and / or food fraud. Yet, the food processing has historical roots strongly linked to the different local cultures influenced by traditions and religious. Is it possible to bring the attention back to the historical culture connected with the industrial and domestic food processing? How the contemporary system can restore a cultural and local connection with the processed food?

對易做,快速烹調和長期保質的成品食品的需求形成了我們今天知曉的食品轉換系統。冷凍產品,長時間保質或者凍干食品在全世界的超市中密布,因此喪失了文化和地域的淵源。轉換提高并且使我們食用的食品的外觀同質化,也隱藏了其缺陷,直到形成偽裝食品和/或欺騙的現象。 但同時食品的轉換有歷史的根基,通過當地和宗教傳統的步驟和技術,根深蒂固地關連到一個地域的文化。 但同時食品的轉換有歷史的根基,通過當地和宗教傳統的步驟和技術,根深蒂固地關連到一個地域的文化。

— 成品食品
— 生食品文化
— 發酵
— 鹽制

Processed foods are moved among the five continents following fixed roads defined by a highly vertical distribution system. In order to assure to the food a fictitious freshness and a good shape despite the long time and space transportation, sophisticated systems are required. In opposition to the huge power of the large-scale distribution, the traditional and local distribution nets (i.e. farmer market, small producers, local sellers…) endorse the concept of local, fresh and nutritious food. How the consequences of a homogenous food distributed on a global scale, can be shown to the consumers? How can we promote alternative distribution system?

[03] 另類的分銷鏈
食品,轉換和保存,在五大洲中按照一個縱向的食物分銷系統穿梭。在時間和空間中的保鮮需要越來越高級的保質系統,使得食品在被銷售時保持其完美的形象和模擬的新鮮。 挑戰龐大的組織分銷,傳統的食品銷售網絡(市場、小生產者和地方銷售者)傳播著營養、本地的和真正新鮮的食品概念。怎樣向消費者展示全球分銷食品的后果呢?如何推廣食品的另類分銷渠道呢?


Every year one third of the food intended for human consumption is thrown away: 1.3 billion of tons of food become rubbish even before having the chance to get into our homes. The struggle against food waste is one of the challenges of this century, and a great possibility consists in the promotion of new behaviours and new model of consumption. We need to re-discovery the culinary practices, well known to the previous generations, of waste reuse; it becomes essential to create new ethical systems to share the nourishment in excess as well as to avoid the food overproduction. Which are the instruments to support this cultural revolution? Towards which model of consumption are we moving?

[04] 對抗浪費食品的戰爭
每年三分之一的人類消耗食品被扔掉:13億噸的食品還沒到餐桌上就已經成為垃圾了。 針對食品浪費的對抗是這個世紀的挑戰之一,推廣新的消費行為和方式是一個大的機會:重新發現如何利用舍棄部分,這些都是過去幾代人熟知的;建立新的剩余食品分享的團結系統;從源頭避免食品過多生產。 哪些是推廣這個文化革命的工具?向哪個消費模式發展?

Posterheroes is an international communication and social graphic art contest organized by PLUG – non profit Cultural Association.

There are no age, nationality or profession limits, the contest is open to all, except for the organizers of Posterheroes, PLUG associates, the jury or any of their family members.

The Posterheroes contest is open to individuals or groups (in which case a representative will be required) with the submission of up to 3 entries each. Works can only be submitted online following the uploading procedure on

Each candidate will include the following details in the electronic form:
candidate name and surname (representative in the case of a group)
candidate nationality
email address
title of the work
English description in 500 words max
submission category (01_production, 02_transformation, 03_distribution, 04_disposal); if the work deals with more than one issue the most relevant must be indicated.

If one or more fields are left incomplete the participation to the contest will be invalidated.

Works must not present any symbols or signatures that could trace back to the authors.

Files must meet the following characteristics (upon pain of exclusion):
size: 50×70 cm at 150dpi (2953×4134 pixels)
max 5MB
vertical layout
jpg or pdf format

The only admitted languages to fill in the electronic form is English. If the graphics contain text components, these must necessarily be in English.

The jury is composed of international experts in graphic arts and communications. PLUG reserves itself the right to communicate on its website any possible changes to these conditions.

Files will be automatically renamed to guarantee anonymity, during the process of evaluation by the jurors.
The jury will select the 40 best proposals. Evaluation criteria for selection will be: originality, quality in relation to efficacy of message communication and emotional aspects expressed by the posters.

PLUG, as the organizer of the contest, will be responsible for facilitating in an independent manner the works of the jury. PLUG also guarantees the correct management of entries as reported in the present regulation.

Works can be submitted starting from November 08, 2014(11:59 p.m. GMT+1) up until midnight (11:59 p.m. GMT+1) of March 29, 2015. Posters received after the established deadline will not be considered for the contest. If the submission has been delayed due to a technical failure on the website, the independent facilitator will decide whether to accept or not the posters at its own discretion.

Posterheroes does not award any monetary prizes. Selected posters will be promptly published on and will be displayed on the social media channels of PLUG Association and Posterheroes (Facebook, Twitter, Youtube). Selected works will be published on the catalogue of the initiative and will become part of the itinerant shows and future events which Posterheroes/PLUG will organize at the end of the contest. The selected participants are entitled to a copy of the book free of charge, but are asked to cover the postage costs at their own expense. Selected posters will be announced by May 1st, 2015.

Each participant or group authorizes the cultural association – PLUG – to handle personal details under the Italian law decree 196/2003 (Personal data protection code – Italian law), for the fulfillment of all obligations of the organization and for the correct development of Posterheroes as well as for the events which Posterheroes/PLUG will organize after the contest. For any controversy concerning the contest, Italian law will be applicable. By sending the entries, participants explicitly accept, without possibility of appeal, that the competent tribunal will be the one in Turin.

Works submitted to the contest must be original artworks that are previously unpublished, under penalty of exclusion from the contest. The works must consist entirely of the author’s own work, who by submitting the entry declares and guarantees he/she holds all its rights, that it doesn’t prejudice rights of any other third party and does not violate any law in force. Furthermore, authors declare they hold every moral and patrimonial copyright. In any case authors release the Cultural Association – PLUG – from all responsibilities, costs and any kind of burdens that should arise due to the content of the work. Participants concede Posterheroes/PLUG an irrevocable, perpetual, non-exclusive, transferable and worldwide license, with no royalties, to use and display publicly their works, citing the authors. Any other use of the works will be arranged with the authors. These might include, but are not limited to, culture and arts promotion activities, social activism campaigning, educational material, fundraising campaigns.

By submitting a poster, authors automatically agree to publish their designs through a Creative Commons Attribution-Share Alike 3.0 license. The legal details of this license are available at Creative Commons website.

The participation to the contest implies the total acceptance of the present announcement and specifically of the following points: requirements, terms and conditions, technical requirements, admitted languages, jury, evaluation criteria, independent facilitator, deadline, awards, privacy, copyright.

NOTE: The Association PLUG reserves the right to make changes in this regulation during the contest.